About Us

Fromm is a brand accelerator and connector.

We help Aussie businesses with purpose, thrive.

We are a network of strategists, with experience in paid, earned, owned, influencer and digital channels. We use our SprintTank process to solve problems, tackle challenges and find opportunities.

You don’t need to write a brief and select channels, we do all that in the room with you.

We get your team (including the decision makers and the implementers) in a room, to get from problem to strategic solution in a day. We then work that into a simple strategy and 1-page communications plan ready to test within days rather than months.

Either your team can implement with us overseeing, or we can tap into our distributed network of specialists - curated specifically for the solution we land on.

We have no agenda. Our solutions are value-driving instead of self-serving, and are purely channel agnostic.


Matt Kendall

Founder & Director

An award winning communications strategist with over 20 years of industry experience, Matt Kendall is a future-chasing boundary rider. He thrives on finding new ways of working and exploring new territories for his clients.

He’s traversed disciplines and countries, in some of the world’s most influential agencies – One Green Bean, Wieden + Kennedy Amsterdam, Holler and Saatchi & Saatchi – and most recognisable brands – Nike, Toyota, CommBank, Virgin Mobile. 

Head of Digital Strategy at Australia's most awarded PR agency for six and a half years, Matt created one of the largest and most effective social and content teams in the country, and developed and launched influencer co-creation platform, CoMaker.

Founder and director of Fromm and CoCircle, he believes that a co-operative model of distributed and autonomous specialists can accelerate brands, finding elegant, practical solutions to business challenges that can be executed quickly and effectively.


Katie Graham

CoFounder & Strategist

Katie Graham is a professional "problem solver", an experienced strategic thinker with a knack for getting to the guts of a communications challenge and identifying the right opportunities for brands.

She has a passion for helping navigate businesses from confusion to clarity, so that they can focus on driving business growth.

With 15+ years of cross-channel experience both client and agency side, 6 of those with Australia’s most awarded PR and social media agency, she has a proven track record of developing effective insight-driven campaigns.

A curious communicator who always asks why, Katie left the security of 9-to-5 to explore a better way of working for the benefit of brands and the wellbeing of herself and fellow freelancers.

She is now the CoFounder of Fromm, small business strategy consultant and passionate community builder, all of which she does from her base in Byron Bay’s new live/work precinct, Habitat.