About Us


Matt Kendall

Founder & Director

With 20 years of cross-channel experience, Matt has a proven and award-wining track record in integrating social thinking and content strategy with the larger marketing mix.

Prior to starting Fromm and CoCircle, Matt was Head of Digital Strategy for six and a half years for Australia's most awarded PR agency, building out the social and content teams to one of the largest and most effective in the country.

Always looking to evolve at the speed of change, Matt also developed and launched influencer co-creation platform, Crowd Atlas.

Matt has worked across disciplines and countries on some of the world's largest and most influential brands agencies like One Green Bean, Wieden + Kennedy Amsterdam, Holler and Saatchi & Saatchi.

Katie Graham


Katie Graham is an experienced strategic thinker with a knack for getting to the guts of a communications challenge and identifying the right opportunities for brands. 

With 14+ years of cross-channel experience both client and agency side, 6 of those with Australia’s most awarded PR and social media agency, she has a proven track record of developing effective insight-driven campaigns.

A curious communicator who always asks why, saw Katie leave the security of 9-to-5 to explore a better way of working for the benefit of brands and the wellbeing of herself and fellow freelancers. 

She is now the CoFounder of Fromm and CoCircle, a freelance strategist, budding food content creator and yoga teacher, all of which she does from her home base of Byron Bay, in Northern New South Wales.