Transforming Expert Content with Augmented Intelligence

Photo by taopaodao

By combining augmented intelligence with strategic and editorial expertise, Fromm's new offering aims to transform an underserved niche in content marketing

For eight years, Fromm has carved a niche in providing brand, content strategy, and digital marketing consulting to a diverse clientele, including big brands, startups, government departments, and agencies. This experience has underscored a critical gap in the content creation process.

Over the years of developing content strategies for people and organisations that were experts in their chosen field, we often saw these strategies implemented by experts who didn't have the time or skills to create compelling content or handed over to writers and creators who didn't have the domain expertise to deliver the quality content and deep insights required to engage expert audiences.

I realised that this Venn-like intersection of subject matter insight, strategic and editorial expertise and content know-how was a niche that has been sorely underserved. 

So, I am thrilled to announce the launch of Fromm's second chapter. 

Our Mission

Our mission is clear: to produce expert content that builds brand authority and converts customers. This is achieved through a symbiotic approach that combines strategic and editorial expertise with the latest advancements in AI. Our strategy revolves around understanding what makes search engines and social media powerful allies for brands, leveraging keyword research, subject matter research and advanced tools to craft content that answers the precise queries of the target audience.

Augmented intelligence

At the heart of Fromm's innovative approach is integrating groundbreaking Large Language Models (LLMs) with meticulous research guided by subject matter expertise. This ensures that only the most accurate sources inform content creation, bolstered by sophisticated prompt engineering and other AI tools. Every step of the process, from planning inputs to reviewing outputs, is meticulously curated to align with the brand's strategic goals and audience needs.

Strategic and Editorial Expertise

But what sets Fromm apart is keeping skilled humans in the loop to make editorial decisions as the final arbiter of content quality and relevance. 

We rely on AI for data gathering, structuring, keyword research, and optimisation. Then, the final product is refined and perfected through human strategic and editorial expertise. This blend of technology and human insight ensures that the content not only resonates with the audience on an intellectual level but also engages them emotionally by helping solve their problem—building brand authority and salience.

SprintTanks 

Our perspective as a content specialist is that you are the subject matter expert for your business. Our approach is collaborative; diving deep into the proven SprintTank methodology will take you from a Zoom-based workshop to a robust content strategy within a week. This process allows us to become a fast study of your requirements, co-developing the strategy by combining your domain expertise with our specialist skills over years of developing content marketing strategies.

We can also work to any existing strategies you have in place.

Enhanced Quality over Quantity

While this approach certainly improves productivity, we're focusing those gains on producing higher-quality content writing and more effective marketing content. So, if you're looking for a tick-the-box solution to hit your post quota for the month, Fromm isn't for you.

Beyond Great Content

With a focus on strategic insight, editorial excellence, and innovative use of technology, we are committed to delivering expert content that not only meets the high standards of our expert clients but also sets new benchmarks in the industry. 

The future of content is here; we just want to distribute it evenly.