Work that converts
The Ask
Phantm is a green-tech startup that helps make product sustainability easy. They needed a solution that improved the SEO of their website and built brand authority as a thought leader in sustainable solutions and materials in a highly specialised niche.
The Solution
Fromm conducted keyword research and developed the SEO and content strategy for Phantm. We oversaw the design and development of a bespoke Phantm ‘Material Matters’ Blog (with CMS) and Newsletter (with an average open rate of 56%) in partnership with a CoCircle partner.
Our ongoing services for Phantm include editing, writing, and ghostwriting content, alongside consulting on brand, comms, campaign development,and content strategy.
Phantm Blog
The Ask
Network Next needed to raise awareness of a hard-to-reach audience that was a niche within a niche—multiplayer game developers. Though the founder was highly experienced and respected in the industry, but he didn’t have the time to write the expert content that would be highly valued by this audience.
The Solution
Glenn loves a chat, and was comfortable shooting the breeze and going deep into the weeds on the technical aspects of multiplayer gaming with some of the industries luminaries, superstars and up and comers. And one hour Zoom chats were much easier to fit into his busy schedule than blog posts.
Fromm in conjunction with another CoCircle content partner, Kin Things developed a podcast/YouTube show as the solution to this problem. Between II Servers was not only able to reach this hard audience, but became an invaluable tool in establishing relationships with high-value and elusive prospects.
Network Next
“Matt led brand ideation and content development at Network Next. His unique team-driven ‘SprintTank’ brainstorming process led to the creation, updating and reinvention of our brand and a new direction for our YouTube channel, which was an incredible success for our company. I strongly recommend Matt and Fromm for any brand, content, or creative work.”
— Glenn Fiedler, Network Next Founder and CEO
