Brand clarity | Strategic direction | Narrative that moves people.
Fromm exists to help early-stage and scaling startups get their story straight and their strategy sharp.
Whether you're preparing to launch, pitch, raise, grow, or restructure, I provide the strategic thinking, brand foundations, and narrative development that turn big ideas into focused momentum.
Fractional CMO & Brand Leadership
Join your leadership team to define strategy, align marketing to business goals, and guide go-to-market execution.Brand Strategy & Positioning
Develop a clear, compelling brand that resonates with the right audience—and scales with your ambition.Narrative & Messaging Architecture
Build the strategic spine of your communications: your why, what, and how—tailored to every touchpoint.Go-to-Market & Growth Strategy
Rapidly identify traction channels, shape campaigns, and design agile plans that deliver value early.Founder-Led Thought Leadership & Ghostwriting
Elevate the voice of your founders and team through purposeful storytelling, not just personal branding.Agile Sprints & Strategic Workshops
Fast, focused working sessions that unlock insight, alignment, and action in days instead of months (see below for further detail).
Fromm can operate as an embedded advisor or on a project basis—whether you need a one-off sprint, a short series of thought leadership pieces, or a longer-term partnership to lead brand and go-to-market strategy.
SprintTank Workshops
SprintTank workshops apply design thinking methodology combined with practical applications of behavioural science to unearth nuggets of insight and reveal the real strategic challenge.
The process teases out all the subtext and context and achieves rapid stakeholder consensus to ensure the strategy helps you achieve your business goals.
Deliverables may include:
Positioning statement
Content strategy
Go-to-market roadmap
Editorial pillars
Brand voice guidelines
Cost: $5,000-$10,000*
*Price dependent on the scope of the brief
Content & Ghostwriting Packages
| $2,850 | $3,250 | $4,350 | $5,100 |
|---|---|---|---|
| 4,000 words of new content split between 2 to 3 articles | 6,000 words of new content split between 3 to 4 articles | 8,000 words of new content split between 4 to 6 articles | 12,000 words of new content split between 6 to 8 articles |
| Newsletter | Newsletter | Newsletter | Newsletter |
All Content Includes
Strategic human-written outline to beat the SERP
Ultra-specific editorial prompts for expert, unique content (never copycat)
A custom GPT configured just for your business or client
Fully reviewed, on-brand, and empathetic
Word count strategically split for keyword competitiveness
Let’s talk about what you need
Book a FREE 30-minute consultation to explore how we can work together.
We’ll tailor a scope and a price to fit your goals, team, and stage of growth.
Pricing available for all other services on request.
