Brand clarity | Strategic direction | Narrative that moves people.

Fromm exists to help early-stage and scaling startups get their story straight and their strategy sharp.

Whether you're preparing to launch, pitch, raise, grow, or restructure, I provide the strategic thinking, brand foundations, and narrative development that turn big ideas into focused momentum.

  • Fractional CMO & Brand Leadership
    Join your leadership team to define strategy, align marketing to business goals, and guide go-to-market execution.

  • Brand Strategy & Positioning
    Develop a clear, compelling brand that resonates with the right audience—and scales with your ambition.

  • Content Marketing & Strategy
    From content strategy through to planning, creation, publishing, monitoring, and optimisation—designed to find traction quickly, build authority, and support business goals.

  • Go-to-Market & Growth Strategy
    Rapidly identify traction channels, shape campaigns, and design agile plans that deliver value early.

  • Founder-Led Thought Leadership & Ghostwriting
    Elevate the voice of your founders and team through purposeful storytelling, not just personal branding.

  • Agile Sprints & Strategic Workshops
    Fast, focused working sessions that unlock insight, alignment, and action in days instead of months (see below for further detail).

Fromm can operate as an embedded advisor or on a project basis—whether you need a one-off sprint, a short series of thought leadership pieces, or a longer-term partnership to lead brand and go-to-market strategy.

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SprintTank Workshops

SprintTank workshops apply design thinking methodology combined with practical applications of behavioural science to unearth nuggets of insight and reveal the real strategic challenge.

The process teases out all the subtext and context and achieves rapid stakeholder consensus to ensure the strategy helps you achieve your business goals.

Deliverables may include:

  • Positioning statement

  • Content strategy

  • Go-to-market roadmap

  • Editorial pillars

  • Brand voice guidelines

Cost: $5,000-$10,000*

*Price dependent on the scope of the brief

“Matt is one of those deep thinkers with a big, kind heart - a rare breed of brain, energy and foresight. He's able to bring others into his orbit, quickly, articulate his rationale, concisely, and collaborate meaningfully. His understanding and wisdom around sustainability and its imperative for modern business is second to none. And his capacity to help road map green and good business initiatives, exemplary.

I loved working with Matt, and learned a huge amount from him in terms of creative courage, conviction and the extent to which our climate emergency demands action, now, today. I have no hesitation in recommending him for any material, strategic operation or business. He was (is) a true visionary.”

— Carl Ratcliff, THIS IS THE DAY Founder

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Let’s talk about what you need

Book a FREE 30-minute consultation to explore how we can work together.
We’ll tailor a scope and a price to fit your goals, budget, and stage of growth.

Pricing available for all other services on request.